e-Marketing Features and Functions
E-marketing modules allow organizations to deliver highly personalized Web offers and dynamic Web surveys that are fully synchronized with marketing efforts in traditional channels.
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- Efficiently set up and manage campaigns and support tasks
- Budget, organize, and schedule detailed marketing campaigns down to the task level
- Measure and qualify the effectiveness of a marketing campaign
- Segment the customer base accurately
- Proactively manage and merge direct mail, e-mail, and fax lists
- Eliminate costly duplication with advanced phonetic matching
- Capture and analyze return on investment of marketing activities
- Automatically transfer qualified leads to your sales organization
- OLAP capability
- Send web offers
- Send phone offers
- Send e-mail offers
- Send newsletter offers
- Portal organized around marketing
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e-CRM Features and Functions
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