e-Personalization Features and Functions
E-Personalization provides customers with access to relevant information based on their profiles.
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- Personalized role-based view
- Tools to create and modify products
- Tools to create orders
- Tools to view order status
- Create order reports
- Personalized marketing offers to customers and partners based on their account information
- Visitors can configure their own views of information with customizable home pages
- Personalized offers based on segment, order history, and observed behavior
- Provide one-click ordering
- Change pull-down list boxes
- Customize security down to the field level
- Attach new Crystal Reports to Firstwave eCRM
- Add and delete fields, filters, and commands
- Create unique views of the data for each security group
- Create new business objects to extend the scope of the application
- Personalization business rules designer
- Personalization test environment
- Multi-channel support with personalization based on two user profiles
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e-CRM Features and Functions
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