Campaign Execution and Management Features and Functions

• A workflow engine is available to help manage collaborative marketing activities


• Personalized mass e-mail campaigns (that can send an unlimited number of e-mails) from within the CRM Solution


• Campaign response tracking (e.g., sent, no response, responded)


• Lead data records can be associated with (hyperlinked to) campaign records


• Mass import of offline leads with response tracking


• Opportunity (deal) data records can be associated with (hyperlinked to) campaign records


• File attachments can be associated with (hyperlinked to) campaign records


• HTML e-mail tracking (e.g., date first opened, number of times opened, date most recently opened, etc.)


• Automatic maintenance of campaign results statistics (e.g., number of leads generated, dollar value of sales, etc.) within each campaign data record


• Integration with lead management and sales applications for closed-loop campaign performance analysis


• A variety of predesigned campaign management reports are available for immediate use


• A predesigned campaign ROI analysis report is available for immediate use


• Predesigned campaign analytics (charts and graphs) are available for display on dashboards and reports