Campaign Optimization Features and Functions

• Provide real-time offer optimization


• Ability to determine the most optimal contacts within a list or series of lists for each channel or offer within a campaign


• Provide "dialog" optimization technologies for choosing the best communication and interaction strategies for each customer over time across campaigns while taking into account business rules and constraints


• Support budget optimization


• User can select a simple, single stage campaign


• User can select a complex, multi-stage campaign


• Identification of the most probable succes combinations based on a predetermined mix of criteria


• Automated repeat campaigns


• Address normalization capabilities


• Data cleaning capabilities


• Data quality control