Campaign Response Tracking/Measurement Features and Functions
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- Support the ability to track individual results from a particular campaign
- Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.)
- Can track responses to an offer in a specific campaign as well as across campaigns over a period of time
- Can track responses by offer or across campaigns within a period of time
- Can associate a product with an offer definition such that offer performance reporting and product performance can be done
- Can track responses to offers consisting of multiple parts
- Provide real-time financial summary report
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Campaign Management Features and Functions
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