Integration/Architecture Features and Functions
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- Provide scalability without compromising performance
- Reduce the load and reliance on IT services and resources
- Integrate with multiple channels including the web, call center, store front, etc.
- Integrate with external systems
- Ability to automate marketing processes through triggers
- Outside vendors can have access to the product without having visibility into all scheduled activities
- Computer telephony integration (CTI)
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Campaign Management Features and Functions
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