Real-time and Inbound Marketing Support Features and Functions
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- Support real-time dynamic offer or message delivery based on both real-time contextual and historical data
- Marketer can define rules for real-time customer interactions
- Ability to determine best likely offer in real-time based on predictive model
- Web services interface for easy integration into operational channels
- Scalable to high volumes of transactions per second
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Campaign Management Features and Functions
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