Sales Lead Management Features and Functions
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- Pre-configured leads home page and data records
- Quick access to recently created, modified, or viewed lead records
- Pre-configured lead list views (lead record subsets based on user-definable filter variables)
- A "quick create," "clone," or "save as" function (so that new leads can be created with minimal input)
- Multiple lead data record "layouts" can be defined to handle leads with different processes and data needs
- A workflow engine is available to help implement "best practice" lead management activities
- Open and closed activities can be associated with (hyperlinked to) lead records
- Communication related records (e-mails, faxes sent, etc.) can be associated with (hyperlinked to) lead records
- A find duplicate lead function for finding and merging duplicate lead records
- File attachment data records can be associated with (hyperlinked to) lead records
- Lead to campaign mapping; the ability to associate each lead record with the marketing campaign that generated it
- Automatic conversion of lead records to opportunity records and account and contact records, if needed
- Automatic lead record assignment to appropriate personnel based on user-definable rules
- Lead auto-response management using user-definable rules and e-mail templates
- Automatic assignment of new leads to queues for sharing by a team of people
- Mass lead record transfer for reassigning one or more leads from one user (or queue) to another
- Automatic notification of the new lead to the assigned person
- Automatic scheduling of a follow-up activity to the assigned person
- A variety of predesigned lead management reports are available for immediate use
- Predesigned leads-related analytics (charts and graphs) are available for display on dashboards and reports
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Sales Force Automation Features and Functions
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