Campaign Design Features and Functions

• Allow use of multiple data sources simultaneously (including flat files)


• Support de-duplication


• Campaigns can be customized by regions, territories, or branches


• Ability to distribute campaign execution to a wider number of individuals who interact with customers, such as branch managers for a bank, sales agents for an insurance provider, or hotel managers while enforcing corporate database standards and privacy policies


• Test and control groups can be dynamically generated


• Support dynamic householding and audience level switching


• The number of contacts selected can be limited based on capacity constraints such as branch capacity, etc.


• Support multiple, flexible approaches for segmenting data


• Models and scores can be incorporated and used in segmentation


• Campaigns can be created and saved as templates


• Ability to create derived data values


• Banner ad management


• Brochure management


• Event management (e.g., trade show)


• Management of special offers


• Permission-based personalized campaigns


• Multitiered marketing campaign event management


• Ability to create and maintain offer pricing information


• Schedule a campaign to run automatically