Campaign Execution Features and Functions

• Ability to start, stop, or run branches


• Support multi-wave, cross-channel campaigns


• Support outbound and inbound campaigns as well as batch, transactional, and real-time execution in one interface


• Provide flexible scheduling capabilities


• Support inbound and outbound triggers


• Support multi-message campaigns and newsletters


• Allow attachments to be sent as part of an e-mail


• Support AOL format


• Handle inbound processing of e-mails (for both hard and soft bounces)


• Support dynamic content generation of e-mails for customized newsletters, promotions, etc.


• Ability to capture promotion history and use in future campaigns


• Ability to send properly formatted files of selected customers directly to third parties in support of marketing efforts (direct mail houses, telemarketing firms, etc.)


• Support a unique identifier on each outbound communication


• Data can be scored using models at campaign run time


• Distributed campaigns: marketers in branches or regional locations can provide input and execute campaigns designed by a central marketing group


• Automatically notify the sales force of various promotions


• Review the customer loyalty indicator and take appropriate action as defined by the program


• Automatically generate a proactive customer-contact-request based on the customer loyalty indicator


• Support dynamic message selection for traditional channels