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Software Evaluation Features and Functions

Before you can begin comparing enterprise software solutions, it's important to understand the features and functions that you need to run your business.Below, you'll find links to comprehensive models of features and functions for several types of enterprise software, accounting, asset management, business intelligence (BI), content management systems (CMS), enterprise resource planning (ERP), human capital management (HCM), product lifecycle management (PLM), product portfolio management (PPM), relationship management, and supply chain management (SCM). These feature/function models can help you better understand vendor offerings as you compare software solutions, including

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Campaign Management Features and Functions

The creation and modification of personalized marketing efforts that not only engage the customer or prospect, but also engage the entire enterprise in the effort and provide a single view of the activity to any department or segment of the company. Specific tools are required to plan and manage marketing campaigns.

General

Internationalization

Integration/Architecture

Campaign Design

Strategic Segments

Offer Management

Campaign Execution

Real-time and Inbound Marketing Support

Campaign Response Tracking/Measurement

Campaign Reporting

Campaign Optimization

Marketing Automation Features and Functions
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