Campaign Reporting Features and Functions
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- Provide standard report templates across key marketing dimensions—campaigns, offers, segments, and channels
- Operational and performance based reports as well as customer analysis reports
- Reports can be bookmarked, exported, and shared across the organization
- Reports are generated based on real-time data
- Can report on cross-channel and cross-category campaigns
- Provide post-campaign ROI analysis
- Provide the ability to easily leverage a third party reporting tool
- Single sign-on for report and data source authentication
- Develop and print detailed account plans for customer accounts
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Campaign Management Features and Functions
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