Strategic Segments Features and Functions

• Support strategic segments or the ability to define reusable, persistent segments


• Segments can be managed from one central area


• Strategic segments can be refreshed at any time interval, separately from campaign execution


• Real-time reporting and interactive customer analytics are provided for each segment so that segment usage, performance, and behavior trends over time can be analyzed


• Ability to drill into strategic segment reports to visually select specific groups to include within a campaign


• Track the performance of segments over time


• Track segment migration or responses by segment


• Targeted lists manager


• Characterize individual customers according to demographic profile


• Characterize individual customers according to buying patterns


• Characterize individual customers according to scoring systems


• Segments by selling channels


• Segments by product groups


• Classify customers by segments such as, high value, tax-exempt, or affinity groups


• Flag long-standing customers for preferential treatment (by a type of tenure indicator)


• Compare the characteristics of different segments to determine segment-specific actions


• Set effective, measurable goals for each segment