Event Planning Features and Functions
Event planning for various marketing events became more complex as firms started using a rich set of trading partners, which include media, channel partners, and retailers. Product launches, special media and advertising, promotional events, or new store openings need fine planning to be successful. Today, systems must move from PowerPoint to strong profit analytics for ensuring market success and return-on-investment.
|
- Identifies events by product channel, date, and holiday names
- Creates financial targets and budgets
- Plans specific offerings, such as event-only packaging, complimentary offering, and pricing
- Plans special handling issues around events
- Develops analysis on competitive pricing and performance data to set event targets
- Creates sales plans for execution with sales targets, for events by territory, channel, sales person, and product manager
- Plans new store openings and links to merchandise planning and promotions
- Evaluates event performance for market share, profit, or other performance objectives
- Simulates profit, long term impacts of price erosion, and other issues in event model
|
|
Demand Management Features and Functions
|