Promotion Planning Features and Functions

• Create promotion plan by product, channel, or customer


• Evaluate previous promotions based on multi-dimension criteria or confidence factors, history, etc.


• Promotion creation


• Evaluate against constraining or conflicting forecast events or activities


• Promotion performance and effectiveness analysis, including promotion, channel, sales personnel, and real-time feedback


• Rule-based promotional data creation


• Promotional scheduling--allowing the creation of promotions on effectivity dates and dimensions such as time, product, customer, and channel


• Applies learning technology like neural networks to more accurately evaluate promotional lift


• View the promotional lift "on top" of the standard demand plan (for example, what is the real benefit in units or dollars)


• Return on investment (ROI) simulation