Campaign Execution Features and Functions

• Workflow engine that helps manage collaborative marketing activities


• Personalized mass e-mail campaigns that can send an unlimited number of e-mails


• Tracking of campaign responses (e.g., sent, no response, responded)


• Association (hyperlinking) of lead data records with campaign records


• Mass import of off-line leads with response tracking


• Association (hyperlinking) of opportunity (deal) data records with campaign records


• Association (hyperlinking) of file attachments with campaign records


• HTML e-mail tracking (e.g., of date first opened, number of times opened, date most recently opened, etc.)


• Automatic maintenance of campaign results statistics (e.g., number of leads generated, dollar value of sales, etc.) within each campaign data record


• Integration with lead management and sales applications for closed-loop campaign performance analysis


• Variety of predesigned campaign management reports that are available for immediate use


• Predesigned campaign ROI analysis report that is available for immediate use


• Predesigned campaign analytics (charts and graphs) that are available for display on dashboards and reports