La récente crise économique force les vendeurs de tout acabit à fermer leurs portes. De l'autre côté, les consommateurs ont un budget serré en raison des mises à pied et du manque de confiance envers les différentes marques. Alors, comment les vendeurs et les consommateurs survivent-ils à la tempête?
Social Networks: How They're Turning CRM Upside Down Wayne Thompson
Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like… Lire cet article…
Case Study: Small Retail Chain Gears Up for Rapid Growth Christina Park
Elephant Pharm, a start-up retail chain in the natural health and wellness retail market, needed a software solution to help the company compete with the bigger players in the industry, and to achieve rapid growth. The… Lire cet article…
Zooming into the Clothing Retailer Conundrum P.J. Jakovljevic
If retailers in the vertical market of fashion apparel do not constantly refresh their presentation and assortment for consumers, they run the risk of being overtaken by their competition, regardless of how… Lire cet article…
No One Said Sourcing Overseas Would Be Easy P.J. Jakovljevic
The many challenges and risks that retailers face when sourcing globally could be mitigated with the right software tools. Yet the sad fact is that few information technology systems fully support the complexities and… Lire cet article…
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