A sales portal is one of many tools that can be used to help transform a business, especially a consumer packaged goods company. In this article, key structural and functional elements, as well as the advantages of implementing and effectively using a sales portal, are discussed.
Audit Your Message Strategy by Answering Three Questions Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right… Lire cet article…
Audit Your Message Strategy by Answering Three Questions Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right… Lire cet article…
The Seven Deadly Sins of Software Marketing Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see… Lire cet article…
The Web-based Sales Portal—A Catalyst for Business Transformation B.K. Mahesh and Noorani Subramanian Hariharan
A sales portal is one of many tools that can be used to help transform a business. In this article, key structural and functional elements as well as the advantages of implementing and effectively using a sales portal… Lire cet article…
The Seven Deadly Sins of Software Marketing Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see… Lire cet article…
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