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Audit Your Message Strategy by Answering Three Questions
Lawson Abinanti
Le 4 Janiver 2008

Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Quote-to-order Solutions and Key Performance Indicators
P.J. Jakovljevic
Providers of complex products, systems, and services should view quote-to-order (Q2O) systems as enablers that can improve competitive advantage. At the same time, users should remember that Q2O solutions are not…
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Quote-to-order: The Major Players in the Manufacturing Arena
P.J. Jakovljevic
The latest generation of quote-to-order systems uses knowledge-based software to help reduce an organization’s dependence on its highly skilled experts. The ability to harness a company’s intellectual property and…
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Stemming the Loss of Knowledge Capital: A Business Fix for Manufacturers
Christina Park and Wayne Thompson
The clock is ticking for manufacturers to come up with a solution to the ongoing loss of knowledge capital. Their best hope lies in introducing knowledge management strategies across the enterprise—before it’s too late.
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The Secret of One Vendor's Success in the Retail Supply Chain
P.J. Jakovljevic
Using the service-oriented architecture concepts of reusability and standards-based interoperability, and based on extensive experience with legacy systems and packaged applications integration, Eqos can deliver…
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Zooming into the Clothing Retailer Conundrum
P.J. Jakovljevic
If retailers in the vertical market of fashion apparel do not constantly refresh their presentation and assortment for consumers, they run the risk of being overtaken by their competition, regardless of how…
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No One Said Sourcing Overseas Would Be Easy
P.J. Jakovljevic
The many challenges and risks that retailers face when sourcing globally could be mitigated with the right software tools. Yet the sad fact is that few information technology systems fully support the complexities and…
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The Promise (and Complexities) of Private Labels
P.J. Jakovljevic
Recent studies have shown that retail winners (that is, companies that outperform their peers in year-over-year, comparable store sales) carry a significantly higher percentage of private label merchandise than their…
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