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Resumen:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Extracto del documento de
Aprimo:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Publicado en:
2004-05-06
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Resumen:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Extracto del documento de
Aprimo:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Publicado en:
2004-05-06
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Resumen:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Extracto del documento de
Aprimo:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Publicado en:
2005-08-17
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Resumen:
While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from
its traditional policy of congenial partnering with other prominent software providers. (...)
Extracto del documento de
Aprimo:
While significant new product deliveries have happened under the company’s own steam, JD Edwards has not departed from its
traditional policy of...
Publicado en:
2002-10-03
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Resumen:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Extracto del documento de
Aprimo:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor
partnerships where customers and the vendor...
Publicado en:
2005-08-12
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Resumen:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Extracto del documento de
Aprimo:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Publicado en:
2005-08-11
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Resumen:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Extracto del documento de
Aprimo:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Publicado en:
2005-08-11
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Resumen:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Extracto del documento de
Aprimo:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Publicado en:
2003-04-01
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Resumen:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Extracto del documento de
Aprimo:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Publicado en:
2005-08-16
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Resumen:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Extracto del documento de
Aprimo:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Publicado en:
2004-05-15
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Resumen:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Extracto del documento de
Aprimo:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Publicado en:
2003-06-28
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Resumen:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Extracto del documento de
Aprimo:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Publicado en:
2003-03-28
-
Resumen:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Extracto del documento de
Aprimo:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Publicado en:
2003-03-28
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Resumen:
In a nutshell, J.D. Edwards seems poised to deliver applications within its traditional verticals that are wide-ranging,
integrated, and modular (loosely decoupled) at the same time, which is apparently a clearer message and a better business
model for the company. With a new management team the company (...)
Extracto del documento de
Aprimo:
In a nutshell, JD Edwards seems poised to deliver applications within its traditional verticals that are wide-ranging, integrated,
and modular (...
Publicado en:
2002-10-04
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Resumen:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM product. Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is
determined to establish a CRM “kingdom” based on Consona (...)
Extracto del documento de
Aprimo:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM produc...
Publicado en:
2010-02-05