-
Resumen:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Extracto del documento de
campaign management white paper:
Brand Management: Leveraging the Power of Integrated Marketing. Source: SAP. Document Type: White
Paper Description: The strength of a company can be traced to ...
Publicado en:
2010-03-11
-
Resumen:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Extracto del documento de
campaign management white paper:
... Source: Listrak. Document Type: White Paper Description: When crafting
an e-mail marketing campaign, a few guidelines should be followed in order to maximize ...
Publicado en:
2010-03-11
-
Resumen:
Customer relationship management (CRM) solutions have changed. What was once used to help sales personnel maintain records
of contacts, sales-related activities, and individual team progress has now become so much more. But since CRM is now intertwined
with other sales management solutions, it has left b (...)
Extracto del documento de
campaign management white paper:
... Sales Force. Source: NetSuite. Document Type: White Paper Description:
Customer relationship management (CRM) solutions have changed. ...
Publicado en:
2010-03-11
-
Resumen:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Extracto del documento de
campaign management white paper:
... SumTotal Systems. Document Type: White Paper Description: Promoting
... Advertising Solutions, Affiliate Management, Campaign Management,
Enterprise Marketing ...
Publicado en:
2011-03-01
-
Resumen:
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining
customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments
is a valuable strategy. Read about how t (...)
Extracto del documento de
campaign management white paper:
... Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer
Retention. Source: SAP. Document Type: White Paper Description: Customer ...
Publicado en:
2011-03-14
-
Resumen:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Extracto del documento de
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Marketing organizations
are often ... Learn about customer relationship management (CRM) applications that can ...
Publicado en:
2010-09-01
-
Resumen:
Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management.
Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll
have to go that extra mile. To better measure c (...)
Extracto del documento de
campaign management white paper:
... White Paper Description: Recent surveys have shown that 76 percent
of respondents rated customer loyalty as extremely or very important to top management. ...
Publicado en:
2010-03-11
-
Resumen:
Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies
need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This
paper explores a sampling of CRM improvements that allow compa (...)
Extracto del documento de
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Customer experience
is now a ... zone and explore non-traditional customer relationship management (CRM) areas.
...
Publicado en:
2011-03-15
-
Resumen:
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising
sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer
habits are fragmenting the market. Consequently, gainin (...)
Extracto del documento de
campaign management white paper:
... Newspaper and Magazine Publishers. Source: SAP. Document Type: White Paper
Description: The news certainly isn’t what it used to be. ...
Publicado en:
2010-03-11
-
Resumen:
Organizations today are looking for low-risk solutions that provide immediate value. This paper introduces a set of solutions
that offers a range of processes to address major phases of the customer life cycle. These rapid deployment customer relationship
management (CRM) solutions give companies a live, (...)
Extracto del documento de
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Organizations
... This paper introduces a set of ... deployment customer relationship
management (CRM) solutions ...
Publicado en:
2011-03-15
-
Resumen:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Extracto del documento de
campaign management white paper:
... Source: Alterian. Document Type: White Paper Description: Over the
... analytical solutions, building marketing databases, and implementing campaign management.
...
Publicado en:
2010-03-11
-
Resumen:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Extracto del documento de
campaign management white paper:
... Source: ClearStory. Document Type: White Paper Description: In their
efforts to ... many marketing organizations adopt customer relationship management (CRM).
...
Publicado en:
2010-03-11
-
Resumen:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Extracto del documento de
campaign management white paper:
... Source: Engagement Systems. Document Type: White Paper Description:
Building customer ... together to maximize your customer relationship management (CRM) investment
...
Publicado en:
2010-03-11
-
Resumen:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Extracto del documento de
campaign management white paper:
... Source: Engagement Systems. Document Type: White Paper Description:
In today’s fast-paced marketplace, communications must support the buying process to ...
Publicado en:
2010-03-11
-
Resumen:
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic
content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail
campaigns, it hoped that dynamic content e-mail would in (...)
Extracto del documento de
campaign management white paper:
... Find out how it launched its most successful campaign ever. ... Most
popular white papers downloaded by users who have read the above white paper.
...
Publicado en:
2010-03-11
-
Resumen:
Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results
on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers
issues. Predictive analytics can be used to uncover the (...)
Extracto del documento de
campaign management white paper:
... Source: Customer Chemistry. Document Type: White Paper Description:
Despite significant investments in technology and an abundance of data, many companies ...
Publicado en:
2010-03-11
-
Resumen:
In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more
apparent. Marketers are looking to maximize the value of each customer interaction, both inbound and outbound. Customer analytics
is a critical function in leading this change. Find (...)
Extracto del documento de
campaign management white paper:
... Source: Alterian. Document Type: White Paper Description: In today’s
complex, ever-evolving marketplace, the need to integrate marketing processes and ...
Publicado en:
2010-03-11
-
Resumen:
Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of
social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position
your company appropriately. Get tips on how to empower y (...)
Extracto del documento de
campaign management white paper:
... Source: CNP Integrations. Document Type: White Paper Description: Web
2.0 and social ... engagement with Web 2.0 and customer relationship management (CRM) 2.0
...
Publicado en:
2010-03-11
-
Resumen:
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by
the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information
for improving the accuracy and efficiency with which o (...)
Extracto del documento de
campaign management white paper:
... Source: Customer Chemistry. Document Type: White Paper Description:
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will ...
Publicado en:
2010-03-11
-
Resumen:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Extracto del documento de
campaign management white paper:
... receive errors when attempting to view this white paper, please install
... Marketing Solutions, Email Marketing Services, Email Marketing Campaign, Small Business
...
Publicado en:
2010-03-11