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Resumen:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Extracto del documento de
a wake up call crm:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Publicado en:
2004-10-22
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Resumen:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extracto del documento de
a wake up call crm:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Publicado en:
2004-10-21
-
Resumen:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Extracto del documento de
a wake up call crm:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Publicado en:
2004-10-22
-
Resumen:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extracto del documento de
a wake up call crm:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Publicado en:
2004-10-21
-
Resumen:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Extracto del documento de
a wake up call crm:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Publicado en:
2003-03-28
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Resumen:
Today's enterprise applications are required as a matter of course to address more than the processes taking place within
the walls of an enterprise. Almost all traditional ERP vendors (small and big alike) had to experience a wake-up call and
have long been trying to expand their product offering in tu (...)
Extracto del documento de
a wake up call crm:
Today's enterprise applications are required as a matter of course to address more than the processes taking place within
the walls of an enterpri...
Publicado en:
2004-01-31
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Resumen:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extracto del documento de
a wake up call crm:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Publicado en:
2004-11-09
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Resumen:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Extracto del documento de
a wake up call crm:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Publicado en:
2002-12-25
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Resumen:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure that its appetite will remain in check for very long. (...)
Extracto del documento de
a wake up call crm:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure th...
Publicado en:
2002-03-08
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Resumen:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Extracto del documento de
a wake up call crm:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Publicado en:
2003-03-27
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Resumen:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Extracto del documento de
a wake up call crm:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Publicado en:
2004-11-08
-
Resumen:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Extracto del documento de
a wake up call crm:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Publicado en:
2003-03-28
-
Resumen:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Extracto del documento de
a wake up call crm:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Publicado en:
2002-08-16
-
Resumen:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend that IMI hopes to reverse with its new suite, VIVALDI, and IBM. (...)
Extracto del documento de
a wake up call crm:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend t...
Publicado en:
1999-12-08
-
Resumen:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Extracto del documento de
a wake up call crm:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Publicado en:
2003-05-28
-
Resumen:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Extracto del documento de
a wake up call crm:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Publicado en:
2008-09-29
-
Resumen:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Extracto del documento de
a wake up call crm:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Publicado en:
2001-10-12
-
Resumen:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications
that must be integrated? This article compares the (...)
Extracto del documento de
a wake up call crm:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go w...
Publicado en:
2001-09-05
-
Resumen:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extracto del documento de
a wake up call crm:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Publicado en:
2004-11-09
-
Resumen:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Extracto del documento de
a wake up call crm:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Publicado en:
2006-11-23