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Résumé:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Extrait du document concernant
functions of crm:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Date publiée:
2003-04-01
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Résumé:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM
market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors.
Find out how Onyx is staking its claim. (...)
Extrait du document concernant
functions of crm:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market.
A strong custome...
Date publiée:
2000-12-04
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Résumé:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Extrait du document concernant
functions of crm:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Date publiée:
2005-08-16
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Résumé:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Extrait du document concernant
functions of crm:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Date publiée:
2004-11-08
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Résumé:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Extrait du document concernant
functions of crm:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Date publiée:
2000-03-17
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Résumé:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extrait du document concernant
functions of crm:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Date publiée:
2004-11-09
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Résumé:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Extrait du document concernant
functions of crm:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Date publiée:
2001-10-19
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Résumé:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and integrate industry-specific CRM solutions. (...)
Extrait du document concernant
functions of crm:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and int...
Date publiée:
2000-05-31
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Résumé:
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding
of their functional and technical requirements and second, identifying the vendors that best match their requirements. This
article will focus on determining the functionali (...)
Extrait du document concernant
functions of crm:
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding
of their functi...
Date publiée:
2003-04-18
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Résumé:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Extrait du document concernant
functions of crm:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Date publiée:
2002-08-16
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Résumé:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extrait du document concernant
functions of crm:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Date publiée:
2004-10-21
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Résumé:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure that its appetite will remain in check for very long. (...)
Extrait du document concernant
functions of crm:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure th...
Date publiée:
2002-03-08
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Résumé:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last?
For the time being, Microsoft will likely be content to hel (...)
Extrait du document concernant
functions of crm:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating ...
Date publiée:
2003-08-28
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Résumé:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Extrait du document concernant
functions of crm:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Date publiée:
2008-10-13
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Résumé:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Extrait du document concernant
functions of crm:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Date publiée:
2003-03-28
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Résumé:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises.
While it is a product that may raise the bar in its target markets, the competitive offering is not exactly a pushover. (...)
Extrait du document concernant
functions of crm:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises. While
it is a product tha...
Date publiée:
2002-11-26
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Résumé:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation
(SFA), marketing automation, and field service/call c (...)
Extrait du document concernant
functions of crm:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much bro...
Date publiée:
2002-11-08
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Résumé:
By harnessing .NET possibly more zealously than its creator Microsoft’s Great Plains and Navision enterprise counterparts,
and while difficult market conditions continue to persist, Epicor might be showing us that ‘a brave heart and wise mind’ can
keep it in the mid-market leadership race amongst a (...)
Extrait du document concernant
functions of crm:
... mix of back-office, front-office, and collaborative e-Business functions, delivered
under a ... strive to make the similar success with its Clientele CRM product. ...
Date publiée:
2002-06-11
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Résumé:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Extrait du document concernant
functions of crm:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Date publiée:
2006-11-23
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Résumé:
Epicor’s ability to enhance its products and its determination on executing product and technology strategies deserves commendation.
Current users are advised to follow Epicor's new product introductions and keep an eye on its future product strategy. The
positive sign is the company’s more manageabl (...)
Extrait du document concernant
functions of crm:
... have integration needs outside of the Microsoft environment, with multiple-platform and strong scalability
requirements, or need complex CRM functions such as ...
Date publiée:
2002-06-12