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"Case Study: Kyocera"

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Demand Solutions

"Demand Solutions Forecast Management opens up a whole new world for supply chain management - better demand planning, improved inventory planning and, ultimately, increased efficiency and profits. "
Source : Demand Solutions

Resources Related to Case Study: Kyocera:

Case Study: Kyocera

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Success That is Tough To Copy

With its head office in Japan, factories in China and a distribution area extending throughout Australia, New Zealand and Oceania — Kyocera Mita Australia faces inherent geographical inconveniences. This distributor of document-management devices also grapples with three-month lead times, purchase-order constraints and stocking commitments. Considering the looming challenges, Kyocera Mita Australia's success with Demand Solutions is tough to copy.

A subsidiary of Kyocera Group, Kyocera Mita Australia distributes black & white and color digital copiers, network-ready multifunctional devices and laser printers as well as a range of wide-format imaging products. John Fraser, Logistics and Operations Manager, says that forecast accuracy is critical in his industry as his team manages frequent model changes, short life-cycle products and spare parts.

Mastering Forecasting

Kyocera Mita Australia's head office in Osaka, Japan requires a rolling 12-month forecast from Fraser's team to plan for production. Although the company manages more than 10,000 SKUs, many of them are spare parts and are not subject to the same order constraints as finished goods and consumables.

As the purchase-order date approaches for finished goods for example, the company locks the forecast into an increasingly strict variance of what the team can change. The month before placing an order, the head office locks the finished-goods forecast into a 10 percent variance. With little room for error, the forecasters rely on Demand Solutions. "Because one small mistake can shake up our operation, it's important that we trust our forecasting tool," says Fraser. "Demand Solutions has earned our confidence with consistent and accurate reporting."

The company has experienced tremendous economic success with Demand Solutions Forecast Management (DS FM) and Requirements Planning (DS RP) since implementation in 2001. "Demand Solutions, combined with improved internal discipline, has reduced our inventory by 60 percent, causing our storage and shipping costs to also reduce by 60 percent," says Fraser. "The return on investment has been unbelievable."

Along with purchase-order constraints, Kyocera Mita Australia must also keep a stocking commitment. At the beginning of each month, the company can only have one-month's stock on hand with a grace period of another month — a maximum of two-month's stock. Constantly aiming to improve, the forecasting team tries to carry the minimum one-month inventory. "Unlike most supply chain planning packages on the market, Demand Solutions does not require my team to conform to the software," says Fraser. "The tool supports multiple processes and ways of thinking. We have the freedom to decide what's best for us and our operation."

 "Kyocera has exceptional processes in place," says Anthony Fitzgerald, Implementer and Business Consultant for Demand Management Australia. "They are committed to ongoing process improvement and use the software to garner true financial gain."

Original Thinking

Although Australia is the smallest of the continents, it's nonetheless a vast distribution area. Kyocera Mita Australia has regional sales offices in each of the five main states and in New Zealand. The factories located in China and Japan currently ship all of the company's stock to Sydney where a third-party logistics provider then delivers it to customers throughout the continent.

In order to get closer to the customer and increase efficiency, the company is planning to redesign its physical supply chain. Under the new model, Kyocera Mita Australia will replenish stock directly from the factories in Asia to third-party warehouses in each of the capital cities — cutting out the bottleneck effect that happens in Sydney. As the company removes a logistical step, it is adding a forecasting one — requiring each state to submit a forecast.

 "We don't want to be in a situation where we have too much inventory because it could be a long way away from where we need to stock," says Fraser. "That's why we're going to use a Demand Solutions Collaboration tool — DS Feedback — to give regional sales managers the opportunity to own their sales forecast."

Kyocera Mita Australia implemented DS Feedback in New Zealand in 2006 and plans to implement it in Australia soon. The collaborative module extends the core forecasting activity to include internal departments as well as external trading partners.

A fourth-year employee of Kyocera Mita Australia, Fraser recently accepted the Demand Solutions Crystal Ball Award on behalf of his company. The prestigious award is an acknowledgement of consistent and successful outcomes using the DS product suite.

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