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"Infor PLM (Product Lifecycle Management) helps your business
maximize profit by optimizing every stage of your product's life, from bids or project
request to portfolio management, to product development, to scale up, to ongoing maintenance
Case Study: Rich Products Corporation
Product Lifecycle Management
is also known as :
Rich Products Corporation
Product Management Lifecycle
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Real Time Innovation Engine,
Optiva Labeling Functionality,
Product Lifecycle Management Software,
about PLM Tools,
Product Life Cycle,
Rich Using PLM,
Infor Business Solutions,
Product Life Cycle,
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An enterprising company.
Rich Products Corporation (Rich's) has celebrated more than "60 Delicious Years" as a
family-owned company. Founded in 1945, Rich's is known around the world as the
founder of the non-dairy segment of the frozen food industry and a leading supplier and
solutions provider to the food service, in-store bakery, and retail marketplaces. As one of
the world's premier family-owned food companies, Rich's posts annual sales exceeding
Rich's manufactures and markets quality products including: toppings and icings, breads
and rolls, finished desserts and cakes, pizza dough and sweet goods, beverages, Italian
specialties, barbeque, seafood and appetizers. In the coming years, through new product
development, strategic acquisitions, and a relentless commitment to excellence, Rich's
will continue to grow and thrive as a global industry leader.
Setting the strategy.
To continue to drive toward aggressive growth plans,
Rich's needs systems to support the processes that
enable growth. However, Rich's older IT systems could not
interoperate with platforms and applications among
departments. This prohibited a single, centralized view of
the product development process, limiting collaboration
among departments, while adding time and complexity to
new product development.
Getting Business specific.
Based on its requirements to integrate and accelerate its
product lifecycle management (PLM) process, Rich's
selected InforTM PLM Optiva® to enable departments to
leverage a centralized resource to expedite product
introductions, reduce material costs, and improve
overall product quality. Specifically, Rich's incorporated
Infor PLM Optiva to support research and development,
formula management, labeling, and other business critical
"To meet our business and product goals, centralizing all
of our product information on Infor PLM was an imperative
and will ensure accuracy and timeliness of new product
launches," says Anne Schneider, senior business analyst,
R&D. "Infor PLM is our real-time innovation engine. It
enables us to work seamlessly across multiple departments
to create, modify, and deploy new products, while
also streamlining the management of existing offerings."
visibility across multiple
departments, Infor PLM
enhances our insight into
product viability early in the
R&D process... ANNE SCHNEIDER "
SR. BUSINESS ANALYST-R&D,
RICH PRODUCTS CORPORATION
"Requiring centralized control of the R&D process while
providing each department with the tools and flexibility
that they need to succeed can be a difficult balance. We
were able to use Infor PLM Optiva's workflow capabilities to
ensure complete visibility without stifling creativity,"
Committed to maintaining its reputation for product
excellence, Rich's growth strategy is to select product
introductions that have a high potential for success rather
than rapidly introducing a number of products and hoping
that some products take hold. As such, it was critical that
Rich's be able to identify which new products in development would have the highest potential rate for
success. Just as important, Rich's needed to quickly
pinpoint development projects that would not be viable in
the marketplace due to excessive ingredient costs,
limited market appeal or other success-limiting factors.
|facts at a glance:
||Rich Products Corporation
||Food & Beverage
||US $2.4+ Billion
"By providing visibility across multiple departments,
Infor PLM enhances our insight into product viability early
in the R&D process, enabling us to make informed
decisions to continue with development or reallocate
resources to focus on new projects that have high
potential for success," notes Anne. "Our comprehensive
view of research data enables us to increase ROI on
product development and accelerate time to market for
In addition to expediting product development, Rich's is
better able to reduce direct material costs by more
effectively collaborating with manufacturing and sourcing.
Providing visibility across the entire product lifecycle
process enables Rich's to make informed decisions about
resource allocation and product launches. Infor PLM
Optiva's labeling functionality enables Rich's to
automatically leverage existing ingredient formulation
information for product labeling. "Utilizing core recipe
information for labeling, guidelines and restrictions, and
other product development processes provides
significant time and cost savings while further assuring
product quality," says Anne.
To further support its sales and customer service, product
information can be retrieved by both the company's
helpline team and marketing associates. The system
provides them access to product information that enables
the company to give customers and prospects quick,
detailed information about Rich Products' offerings.
With Infor PLM, Rich's is better able to reduce
direct material costs by more effectively
collaborating with manufacturing and sourcing.
Being open to an enterprising future.
Infor PLM is currently deployed at Rich's Buffalo, New York,
headquarters and 13 of its production plants. The
application is also being extended to recent acquisitions.
Currently, more than 100 associates use Infor PLM Optiva. By
enhancing its information technology infrastructure and
using Infor's solution, Rich's has additional agility to bring
new products to market quickly while minimizing ingredient
costs-without compromising quality. With increasing
success, Rich's is on course to continue to serve up popular
new products while meeting its aggressive corporate
Infor delivers business-specific software to enterprising
organizations. With experience built in, Infor's solutions
enable businesses of all sizes to be more enterprising and
adapt to the rapid changes of a global marketplace. With
more than 70,000 customers, Infor is changing what
businesses expect from an enterprise software provider. For
additional information, visit www.infor.com.