Flexible Customer Data Integration Solution Adapts to Your Business Needs
Lyndsay Wise - March 23, 2007

Customer data integration (CDI) has become one of the buzzwords within the master data management (MDM) industry. Although the concept of creating a single organizational view of the customer is noble and desirable, its value should also be justified by organizations. To implement a customer data hub that only creates a centralized view of an organization's customer-related data does not affect a company's bottom line, unless business units have bought into the initiative and tie it to the organization's strategy. Customer turnover, collections, call centers, and marketing initiatives can be monitored, consolidated, and improved through CDI. However, to ensure successful CDI implementations, solutions should be driven and managed by the business units to ensure buy-in, and to increase the value associated with customer-related data...