A Lexicon for Customer Relationship Management Success Glen Petersen
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality. 記事を読む
Customer Relationship Management Showdown: Microsoft Dynamics CRM vs. Oncontact CRM vs. SageCRM Larry Blitz
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given equal weight and priority. In other words, no area of functionality was treated as being more important than any other. 記事を読む
Using Demand to Modulate Consumer Packaged Goods Supply Networks Subramanyam Venkataraman
Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are starting to use demand as a guiding light. 記事を読む
A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In P.J. Jakovljevic
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor responds from the viewpoint of a mid-market veteran. 記事を読む
How to Measure Customer Satisfaction Murali Chemuturi
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction involves computing a metric based on a composite customer satisfaction rating system. 記事を読む
Quote-to-order: One Big, Lean Machine Adds High Tech to Its Mix P.J. Jakovljevic
BigMachines differentiates itself in the quote-to-order (Q2O) sphere due to its solutions’ lean end-to-end, inquiry-to-order focus. Although there are other vendors offering Q2O as a service, BigMachines product is arguably more flexible, as high tech manufacturers may be noting. 記事を読む
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