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   Monday October 13, 2008 | Spotlight on CRM | Issue 2594
Can You Profit from the CRM Vendor Wars?

In today's PJ's Industry Spotlight—part of a new series of in-depth reports, reviews, and interviews from veteran industry insider P.J. Jakovljevic—the focus is on the looming war between Salesforce.com and Microsoft for the on-demand CRM market. If these two heavyweights end up battling it out, will you be the one to profit from it? Find out here.

Given the bad economic news of late, here is a timely white paper on using CRM to recession-proof your business. You'll learn about the three different CRM strategies you can employ to build a competitive advantage in tough times.

Roughly seven out of ten CRM programs involve a great solution but a bad implementation plan, resulting in an all-around negative CRM experience. The culprit turns out to be vision—or more precisely, the lack of an appropriate one. To help you improve your odds of CRM success, here are the four steps to developing an effective and attainable CRM vision.

Read the industry spotlight: War Looms in the On-demand CRM Market (and Beyond)—But Will You Profit from It?

Read the white paper: Using CRM to Recession-proof Your Business

Read the article: The Customer Relationship Management Vision: It Starts with Relationships

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Feature White Papers
Oracle Oracle Vertical CRM Applications: Realizing Business Benefit through Industry Best Practices
Qualys Making Gramm-Leach-Bliley Security Compliance Fast and Easy
CRM Checklist: What to Know Before You Buy
Actuate Corporation 5 Phases of OEM Report Development
SAP Giving Trade Companies a Fast Start: SAP Business All-in-One Fast-start Program
Absolute Software Are Your Laptops Protected against Careless Employee Use?
InsideCRM On-premise CRM Comparison Guide
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Last updated 10/10/2008 1:55:55 PM