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Friday, November 24, 2006  Volume 4, Issue 1992
Get The Facts …
Difficult Conversations: Discussing CRM with Your CEO
Part Two: Elements of the Discussion

by Glen S. Petersen
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.
TEC’s Data Integration
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SAP for Consumer Products: SAP Trade Promotion Management Adaptive Manufacturing: Enabling the Lean Six Sigma Enterprise
Replenishment: What Is It exactly and Why Is It Important? Why Now: IT Management and Governance
The Paper Shuffle: What Is It Really Costing You? Making Customer Experiences a Reality—Five Steps from Vision to Execution
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CRM Evaluation Guide: 100+ Questions CRM Consultants Get Paid To Ask The Executive Briefing on the Issues Surrounding Getting Business Right
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Related Articles and Current Research Notes
Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions
The Case Against Modifying Your Enterprise Software
To Upgrade, or Not To Upgrade: That Is Not The Question—But How To Upgrade Is
Minimizing The Total Cost of Technical Support for Enterprise Applications
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Last updated 11/23/2006 9:58:53 AM