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NEWSLETTER
Friday, November 24, 2006  Volume 4, Issue 1992
Get The Facts …
Difficult Conversations: Discussing CRM with Your CEO
Part Two: Elements of the Discussion

by Glen S. Petersen
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.
 
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Featured White Papers & Case Studies
SAP for Consumer Products: SAP Trade Promotion Management Adaptive Manufacturing: Enabling the Lean Six Sigma Enterprise
Replenishment: What Is It exactly and Why Is It Important? Why Now: IT Management and Governance
The Paper Shuffle: What Is It Really Costing You? Making Customer Experiences a Reality—Five Steps from Vision to Execution
St. Marys Paper Ltd.: Customer Profile (Case Study) Project Costing for Maximum Profitability
CRM Evaluation Guide: 100+ Questions CRM Consultants Get Paid To Ask The Executive Briefing on the Issues Surrounding Getting Business Right
Product Change Management: Three Challenges, Five Fixes Are You Ready for the Project Economy?
Integrated Innovation: Microsoft Dynamics GP and Microsoft Office

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Market News


IFS Launches Global Software Partner Program to Extend Choice for Customers

IFS, the global enterprise applications company, has announced the launch of the IFS Global Software Partner Program. The program will offer IFS customers a greater choice of software components integrated into its service-oriented architecture (SOA), creating agile business processes.

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Related Articles and Current Research Notes
Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions
The Case Against Modifying Your Enterprise Software
To Upgrade, or Not To Upgrade: That Is Not The Question—But How To Upgrade Is
Minimizing The Total Cost of Technical Support for Enterprise Applications
Unlikely Acquisition Has Insiders Scratching Their Heads
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Last updated 11/23/2006 9:58:53 AM