N E W S L E T T E R
August 15, 2002  Volume 3, Issue 689
  
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       Headline News
Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery
by P.J. Jakovljevic
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy mosaic

  
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       Today's News Analysis
The Automotive OEMs Might Soon Contract “BRAIN” Damage Part 2: The Future and User Recommendations
by P.J. Jakovljevic
While business for BRAIN North America continues to be positive, developments in Germany will affect its future.

  
       Today's Technology Note
A CRM System Needs A Data Strategy
by David McNamara
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

  
  

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Last updated 8/14/2002 2:22:14 PM