October 12, 2001  Volume 2, Issue 433

Headline News

The Lexicon of CRM - Part 1: From A to I
by Randy Garland
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.


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Today's TEC Analysis
MAPICS Unifies The Brand And Interacts For CRM Solutions
by P.J. Jakovljevic
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current XA client base, which is the must for the long-term viability.



Technology Notes

The ERP Market 2001 And Beyond – Part 4: Market Predictions
by P.J. Jakovljevic
ERP will be redefined as a platform for enabling e-business globally. Originally focused on automating internal processes of an enterprise, ERP systems will include customer and supplier-centric processes as well. The conclusive evidence of this redefinition is the move of all major ERP players into CRM and SCM applications.




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Improving Your Demo-To-Win Ratio - Bridge Building



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