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NEWSLETTER
Monday, October 1, 2007  Volume 4, Issue 2126
Feature White Paper
How to Cost-effectively Retain Your Customers
Vendor Guru
Acquiring and retaining customers is crucial to an organization’s long-term success and growth. Finding new customers is more expensive and labor-intensive than maintaining a current client base. Haphazard marketing plans can be costly and ineffective, but customer loyalty solutions don’t have to…
Read White Paper
Feature Article
The Seven Deadly Sins of Software Marketing
Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
Read Article
Featured White Papers & Case Studies
The ERP Essentials: Under the Covers of a Process-oriented ERP Solution Make Your WAN Work Like a LAN: A Guide to Fast Application Delivery at the Branch
How to Cost-effectively Retain Your Customers Cost and Pricing Models in Food and Beverage Processing: Seeing the Forest through the Trees
Lean Maintenance: Best Practices to Turn Asset Management into a Profit Center ERP Case Study: The Story of Dreco Incorporated
The Midsized Company: ERP Revisited An Integrated Maintenance and Logistics Solution for Defense
More Efficient Virtualization Management: Templates Riding the Wave: Haier America Implements RFID Technology
Voice over IP Manageability Deploying Customer Relationship Management Effectively: Beyond Implementation

[MORE WHITE PAPERS & CASE STUDIES]
 
Market News


Morello Chosen by AstraZeneca as Its Global Web Content Management System

Morello by Mediasurface has been chosen by AstraZeneca, one of the world’s leading pharmaceutical companies, as the sole platform of choice for its new global web content management (WCM) system, in one of the largest content management projects ever undertaken. Mediasurface was short-listed along with four other competitors after a lengthy pre-qualification process. Morello will replace AstraZeneca’s two existing bespoke WCM systems and a handful of agency-based WCM systems as part of their global e-service integration strategy.

For more information click here.

 
 
Related Articles and Current Research Notes
Innovation and Change in Human Resources
Welcome to BI Showdown: Oracle Hyperion System 9 vs. Microsoft ProClarity vs. Exact Business Analytics
Customer Relationship Management: Evolution, Not Revolution
Product Lifecycle Management (PLM) Case Study
At Last—A Complete (and Successful) RFID Implementation
Webcasts and Live Events
Title Date Time Presenter  
Podcast: What the Revolution in ERP for Distribution Means to Your Organization
on demand
archived
Technology Evaluation Center Register
SOA Governance: The Inside Scoop from Ingram Micro and Forrester Research
10/2/2007
2:00 pm EST
ebizQ Register
Assessing and Minimizing Food Safety and Security Risk
10/3/2007
2:00 pm EDT
CDC Software Register
Technology and Operations Store Summit (TOPSS)
10/3/2007
all day
Chain Store Age Register
Service-based Identity and Access Management—The Rise of SOA-centric Identity
10/9/2007
12:00 pm EST
ebizQ Register
Leveraging Business Process Management to Reach Optimization
10/10/2007
12:00 pm EDT
ebizQ Register
JD Edwards Southeast Users Group
10/18/2007
all day
brij Register
TDWI World Conference in Orlando
10/28/2007
all day
tdwi Register
First Annual Vendor Shootout
11/1/2007
all day
Technology Evaluation Center Register
 
Featured Media Sponsor

Attend the TDWI World Conference in Orlando, Florida (US), from October 28 to November 2, 2007. You can explore cutting-edge business intelligence (BI) and data warehouse (DW) topics, take advantage of new and updated courses, improve business and IT working relationships, and share best practices with your peers.

Register today for this premier event.



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Last updated 9/28/2007 4:26:15 PM