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Monday, October 1, 2007  Volume 4, Issue 2126
Feature White Paper
How to Cost-effectively Retain Your Customers
Vendor Guru
Acquiring and retaining customers is crucial to an organization’s long-term success and growth. Finding new customers is more expensive and labor-intensive than maintaining a current client base. Haphazard marketing plans can be costly and ineffective, but customer loyalty solutions don’t have to…
Read White Paper
Feature Article
The Seven Deadly Sins of Software Marketing
Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
Read Article
Featured White Papers & Case Studies
The ERP Essentials: Under the Covers of a Process-oriented ERP Solution Make Your WAN Work Like a LAN: A Guide to Fast Application Delivery at the Branch
How to Cost-effectively Retain Your Customers Cost and Pricing Models in Food and Beverage Processing: Seeing the Forest through the Trees
Lean Maintenance: Best Practices to Turn Asset Management into a Profit Center ERP Case Study: The Story of Dreco Incorporated
The Midsized Company: ERP Revisited An Integrated Maintenance and Logistics Solution for Defense
More Efficient Virtualization Management: Templates Riding the Wave: Haier America Implements RFID Technology
Voice over IP Manageability Deploying Customer Relationship Management Effectively: Beyond Implementation

Market News

Morello Chosen by AstraZeneca as Its Global Web Content Management System

Morello by Mediasurface has been chosen by AstraZeneca, one of the world’s leading pharmaceutical companies, as the sole platform of choice for its new global web content management (WCM) system, in one of the largest content management projects ever undertaken. Mediasurface was short-listed along with four other competitors after a lengthy pre-qualification process. Morello will replace AstraZeneca’s two existing bespoke WCM systems and a handful of agency-based WCM systems as part of their global e-service integration strategy.

For more information click here.

Related Articles and Current Research Notes
Innovation and Change in Human Resources
Welcome to BI Showdown: Oracle Hyperion System 9 vs. Microsoft ProClarity vs. Exact Business Analytics
Customer Relationship Management: Evolution, Not Revolution
Product Lifecycle Management (PLM) Case Study
At Last—A Complete (and Successful) RFID Implementation
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Last updated 9/28/2007 4:26:15 PM