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Monday, March 7, 2005  Volume 4, Issue 1508
Get The Facts …
The Three Cs of Successful Positioning
Part Three: Get Your Channel Involved

by Lawson Abinanti
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column, you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales.
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