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  NEWSLETTER
December 16, 2003  Volume 4, Issue 1125  
Headline News 
     
    What's the Difference? And Can You Afford It?
by Lawson Abinanti
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.
   
    More TEC News
    When Is It Time to Re-implement?
by William Cone
     
Sales and Operations Planning
Part Three: Game Plan Guidelines

by Scott Hamilton
 
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Last updated 12/15/2003 11:49:45 AM