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Tuesday, August 16, 2005  Volume 4, Issue 1649
Get The Facts …
Why Are CRM and Analytics Intrinsically Connected?
by P.J. Jakovljevic
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.
Featured White Papers
Is your business and accounting software totally foolproof and trustworthy? - a North American perspective
Related Articles and Current Research Notes
Three Cs of Successful Positioning: The Competition
Selecting an Outsourcing Provider—Art or Science?
Demand-driven Planning in Manufacturing
Demand-driven Versus Traditional Materials Requirement Planning
BLM: Buzzword Life Cycle Management
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Last updated 8/15/2005 2:53:47 PM