“Big Data” in the Age of Mass Customization and Product Proliferation

Many organizations struggle to make sense of their big data owing partly to product proliferation. Traditional analytics and data management tools simply do not provide visibility into the sheer number of product variants and options available as well as customer buying trends. See how Emcien’s pattern-based analytics enables analysis of customer buying patterns so that companies can improve the customer experience and increase profits.
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  • Published On: October 9 2012
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