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Market Landscape Report: Enterprise Software for Advertising and Marketing Services

Published On: August 2 2011
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.


Featured publications:

WorkTech Spotlight Report
Published On: May 2 2013 In this report, TEC analyst Raluca Druta spotlights WorkTech, which in its 20-year history has developed from a consulting company and provider of ERP add-ons to become a productivity enhancement software provider. See how WorkTech’s solution offers functionality that supports both employee and contractor cost management in a single system—and how it addresses the demands of today’s complex contract labor management market. Read More...
TEC 2014 Mobile BI Buyer's Guide
Written By: Jorge Garcia Published On: December 20 2013 Once considered a nice-to-have, mobility is now standard in most business intelligence (BI) applications. Most traditional BI and analytics software providers have a complementary mobile offering, and new software offerings are emerging that provide BI functions solely for mobile platforms. This buyer’s guide surveys the mobile BI landscape and describes some of the more important solutions in this space. This guide will help you understand the various types of software offerings on the market, give you insight into what your peers are looking for in mobile BI solutions, provide an overview of the main features and functions of mobile BI solutions, and show you how these solutions can help you transform your business. Read More...
TEC 2014 ERP for Midsize Manufacturers Buyer's Guide
Written By: Aleksey Osintsev Published On: April 29 2014 It’s hard to imagine a contemporary manufacturer running its business without using some type of enterprise resource planning (ERP) software to facilitate managing its day-to-day production and financial, logistical, and other operations. In fact, many current manufacturers have selected and implemented several different ERP software solutions in their lifetime. Midsize manufacturers have the largest choice from the available ERP software on the market.

The purpose of this buyer’s guide is to provide clarity on the ERP software market for midsize manufacturing companies, its characteristic features, the market trends, as well as the major players and their products. The guide also includes a special report on cloud ERP solutions. Read More...


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