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Market Landscape Report: Enterprise Software for Advertising and Marketing Services

Source: Technology Evaluation Centers Published On: August 2 2011
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.


Featured publications:

Mixed-Mode Manufacturing (ERP) Software Evaluation Report
Source: Technology Evaluation Centers The mixed-mode manufacturing ERP Software Evaluation Report addresses diverse criteria for multiple types of production environments and strategies. Companies that need to switch production without interrupting their operations may seek both discrete and process manufacturing requirements of their ERP solution. These may include mixing, separating, forming, or performing chemical reactions, as well as functionality for production planning, shop floor control, and product costing. Read More...
Salesforce.com
Salesforce.com offers on-demand customer relationship management (CRM) solutions, including salesforce.comSFA and salesforce.com Service & Support. The Appexchange on-demand platform from salesforce.com allows customers to extend and integrate the Salesforce.com family of products. Salesforce.com customers can also test, trial, "install" and share applications via the Appexchange, salesforce.com's on-demand application sharing service. Salesforce's suite of social business solutions is intended to support enterprises in their efforts to foster and encourage information sharing and innovation in real time. Key features include: social network applications (profiles, status updates, groups, document sharing, feeds, etc.), employee development, motivation and evaluation capabilities (social goals, coaching, badges, performance summaries, etc.), and product innovation (post, view, rate ideas). Salesforce.com manages customer information for approximately 16,900 customers and more than 308,000 paying subscribers. Founded in 1999, Salesforce.com has offices in North America, Europe, and Asia. It trades on the New York Stock Exchange under the ticker symbol "CRM." Read More...
Enterprise software news recap for the week of April 14, 2014
Source: Technology Evaluation Centers Published On: April 17 2014 Enterprise Software News and Analysis for the Week of April 14, 2014.
Read all of this week's industry news on the TEC Blog. Read More...


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