Mobile BI Market Landscape Report

BI applications aim to provide users with the technology, analytics, and user experience features needed to improve the organization’s decision-making process, and many providers now offer mobile BI software features. This report is intended to guide you through the evolution of a number of mobile BI applications as well as to provide you with an analysis of information gathered from both the mobile BI vendor and user communities in your exploration of the mobile BI marketplace.

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Mobile technologies are here to stay. Since their inception in the 1970s, mobile technologies have changed the way we live our lives. Nowadays it’s hard to imagine a world without any type of mobile device at the beck and call of its user. Originally designed for one purpose—to send and receive voice calls—mobile devices have expanded in reach, and are now capable of performing a wide variety of tasks. By sharing voice, images, and data, mobile devices affect nearly everything we do: they way we communicate—via phone calls, text messages, and e-mail; the way we entertain ourselves—via online games and social media; and the way we conduct our business activities—by obtaining information on the go.

The use of mobile technologies in both the personal realm and the business setting has created an interesting symbiotic relationship—adding value to each, enhancing the interaction and exchange of activities between the two spaces, and ever closing the gap that exists between them.

The widespread use of mobile business applications within the business world for performing basic communication and collaboration activities, such as e-mail, voice, and text sharing, has created a trend not only to incorporate mobile technologies in more business areas within an organization, but also to take a more strategic approach to the deployment of mobile technologies. Add to this the emergence of new and “smarter” mobile devices, and you have the potential for even greater adoption by not only large corporations, but also small to medium businesses (SMBs) looking to incorporate mobile technologies within their business arsenal.

With the slow but steady adoption of mobile technologies within the BI and analytics spaces, both large and smaller BI software providers have began incorporating mobile BI capabilities into their BI and analytics portfolios. And, surprisingly, a number of software vendors are already armed with mobile BI software capabilities.

The State of the Mobile BI Space

BI applications aim to provide users with the technology, analytics, and user experience features needed to improve the organization’s decision-making process—enabling better and faster decisions. This is done by analyzing an important asset of an organization: its information.

A wealth of BI software providers now offer mobile BI features to different degrees and forms and using different approaches. While some vendors use their mobile BI capabilities as a core functional consideration of their solutions and, in fact, use them as a basic go-to-market strategy, others incorporate mobile capabilities within their BI product portfolios with quietude and consider them as much a necessary commodity of their BI solutions as other functional offerings of their BI portfolios.

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