Moving beyond the Basics: Key Considerations for Successful Adoption of a Mobile Platform

The increased use of mobile devices has led some organizations to undertake a corporate mobile strategy to reap the benefits of mobility. Download this report to learn why you should too. Find out what the complete mobile framework encompasses, along with three key considerations for enhancing your corporate mobility return on investment (ROI).

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Why a Corporate Mobile Approach? 

Organizations worldwide have come to rely on mobile devices, such as smartphones, tablets, netbooks, and laptops, to conduct their daily business activities. The new generation of employees, workers, and consumers now use mobile devices not only to communicate, but also to interpret data to make decisions, interact with corporate business applications, and share both sensitive and non-sensitive information through wireless media.

A study from the Yankee Group surveying business decision makers found that:

  • 23% manage a workforce of which 10% uses mobile devices extensively
  • 20% manage a workforce of which 18% uses mobile extensively, and
  • 30% manage a workforce of which 30% uses mobile extensively
Though these figures might not seem impressive at first glance, we can see that business users are increasingly relying on mobile devices and applications for business purposes. Users can take advantage of mobile devices to perform different types of tasks based on their roles or job functions. For example, they can use a mobile device for simple e-mail. They can also access network resources using mobile virtual private networks (VPNs) or use enterprise applications such as customer relationship management (CRM) systems and business intelligence (BI) applications. The level of complexity needed to deploy and maintain a corporate mobile solution increases as organizations increase their corporate mobile traffic, add applications, and vary the type of functions performed on mobile devices.

A report from the International Telecommunication Union, titled The World in 2011, ICT Facts and Figures, captures the fast pace of growth of the mobile industry. The findings show that there are:

  • 5.9 billion mobile-cellular subscriptions worldwide
  • 1.2 billion mobile-broadband subscriptions worldwide; and
  • 87% mobile penetration globally and 79% in the developing world—with a 45% annual increase over the past four years.
This increase in mobile usage has accelerated development of mobile hardware and software technologies. The emergence of a wide variety of mobile services and applications has prompted device cost reduction, while the fast pace of evolution has led to an increase and enhancement in mobile device capabilities.

As a result, many organizations have adopted strategies that allow employees to connect to the company’s network to conduct their business activities, while also accessing personal data and apps.

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