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TEC 2012 CRM Market Survey Report: What Organizations Want in Customer Relationship Management Software

Published On: October 23 2012
New research from TEC shows that interest in customer relationship management (CRM) solutions is surging among small businesses. This report is based on aggregate data collected from more than 4,000 completed comparisons of CRM software performed using TEC Advisor. To find out about what companies are looking for in CRM solutions, download the full report.


Featured publications:

Integrative CRM Enhances Midsize Business Agility and Performance
Source: Cabot Partners Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More...
Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
Introduction to Customer Relationship Management
Source: Ziff Davis The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More...


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Customer Relationship Management: Absalon International Accreditation Report
Published On: November 23 2012 Organizations seeking the services of a value-added reseller (VAR), channel partner, implementer, vendor, or consultant require an evaluation of what this service provider has to offer. This report assists organizations looking to determine the best-fit service provider for their needs. Based on information provided to TEC by Absalon International and its clients, this report focuses on real-life implementation projects delivered by the service provider to three of its existing clients. Read More...
Maximizer CRM 12: CRM Certification Report
Published On: April 10 2012 Maximizer CRM 12 is now TEC Certified for online evaluation of customer relationship management (CRM) solutions in the CRM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Source: SYSPRO Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More...
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