TEC Vendor and Product Highlight Report: Sunrise Technologies' Apparel & Footwear Template for Microsoft Dynamics AX

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Product Background and Analyst View

Sunrise Technologies' Apparel & Footwear Template (AFT) for Microsoft Dynamics AX is an integrated solution for companies working in the soft-goods (clothing and other textile goods) industry. Sunrise has developed additional functionality on top of Dynamics AX to support the soft-goods industries, adding functionality for Product Information Management, Sales & Marketing, Procurement and Sourcing, and Production Control. The diagram below shows how this functionality is layered on top of and enhances the Microsoft Dynamics AX 2012 solution. (Sunrise also has Advanced Warehouse Management functionality, which is not covered in this report.)

Sunrise Technologies is vertically focused with deep knowledge of manufacturing, distribution, and retail. Sunrise is reported to have the largest textile-apparel-footwear Dynamics AX customer base in North America. The company has serviced businesses ranging from those with three to four users and with revenues of up to $10 million (USD) to organizations with thousands of users with hundreds of millions (USD) in revenues. However, the company's sweet spot is businesses with 50 to 1,500 users and revenues ranging from $200 to $5 billion (USD). Sunrise is able to provide its solutions globally due to its knowledge and experience with Dynamics AX, and now supports 36 localizations worldwide. Sunrise is also expanding into other markets, opening an office in Europe. Sunrise currently has three offices in the United States and a development center in Xi'an, China.

Sunrise Technologies shows a strong commitment to maintaining industry-leading qualifications and supporting its customers. It is the only CfMD (Certified for Microsoft Dynamics) apparel and footwear solution for Dynamics AX 2012, and currently has more than 50 active Dynamics AX customers. Sunrise maintains a qualified resource pool, with more than 120 Microsoft Dynamics AX certifications, and with more than 65% of its consultants being experienced in the textile-apparel-footwear industry.

The company's commitment has once again gained it some of the top honors as a Dynamics AX partner and solution provider. In 2012, Sunrise was named as a President's Club and Inner Circle recipient by Microsoft. The President's Club recognizes the top 5% of Dynamics partners worldwide. The Inner Circle for 2012 has only 51 members and recognizes partners that have “demonstrated consistent business leadership and strategic impact on the growth and success of the Dynamics business.” 

The AFT for Dynamics AX had additional functionality in Manufacturing Management, Inventory Management, and Sales Management modules, on top of the functionality provided by the core Microsoft Dynamics AX 2012 solution, making the Sunrise offering a strong contender for any small to mid-size business in the soft-goods industry searching for a complete ERP solution.


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