A.C. Moore Selects and Quickly Implements Epicor Retail CRM

In anticipation of the upcoming NRF 2013 event, Epicor has announced that specialty retailer A.C. Moore has selected and implemented Epicor Retail Customer Relationship Management (CRM) to strengthen customer relations and support future loyalty and reward initiatives. With 141 stores along the US East Coast, A.C. Moore Arts & Crafts, Inc., in addition to offering traditional craft products, is well-known for its selection of scrapbooking, jewelry, floral, yarn, art supplies, children's craft kits and educational toys, and ready-made frames and custom framing.

A.C. Moore wanted to better understand its customers and strengthen engagement through a richer customer experience. To do this, A.C. Moore needed to bring data together from disparate systems as well as bring analysis of that data in-house. Prior to Epicor, A.C. Moore leveraged store systems from multiple vendors across multiple databases, which naturally lacked the efficiency, convenience, and streamlined experience it desired for employees and customers alike.

To meet these data visibility goals, company executives selected Epicor Retail CRM (a.k.a., “Clienteling”) to unify customer data, enhance point-of-sale (POS) functionality, and establish a foundation to support their vision for more involved customer engagement. The company is also leveraging Epicor Retail CRM Web extensions to integrate its CRM platform with its e-commerce channel. The Epicor Retail CRM solution and related functionality was reportedly deployed in approximately 100 days, thereby swiftly arming the retailer with a broad set of complementary tools to build and manage loyalty programs, execute and manage campaigns and promotions, analyze customer data and transaction information across sales channels, segment and manage lists, and analyze and measure the impact of its multichannel CRM efforts.

The Epicor Retail suite is designed to meet the evolving merchandise and service expectations of today's connected and informed cross-channel shoppers, and the business requirements of the soft goods, hard goods, and specialty retail environments in a variety of industries, including apparel, footwear, discount, general merchandise, automotive aftermarket, lumber and building materials, nursery, and pharmacy.

Apparently, there was tight competition with MICROS Systems for this deal, but given Epicor’s proficiency in clienteling, multi-channel retail, and POS software, it is difficult to question A.C. Moore’s choice.

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