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Analysis of TeleCommunication Systems, Inc. Release of Menu Driven Wireless Web Capability For SMS

Written By: P. Hayes
Published On: May 11 2000

Analysis of TeleCommunication Systems, Inc. Release of Menu Driven Wireless Web Capability For SMS
P. Hayes - May 11, 2000

Event Summary

In April TeleCommunication Systems, Inc. (TCS), a leading developer of software applications that enable wireless carriers and enterprises to extend their capabilities to wireless devices, announced the availability of Interactive Menus, a new capability of the TCS Short Message Service Center (SMSC) for TDMA, CDMA and GSM networks.

Market Impact

The advent of menu driven wireless web capabilities for SMS (Short Message Service) will allow carriers to offer their subscribers fully personalized web based menus for quick access to stock quotes and, bi-directional transactions such as e-business or gaming.

The user performs the actual configuration of the menus, much like a user would set up his/her own voice mailbox. Users can also customize the frequency of updates to existing data. For example, Jim lives in Costa Mesa and wants to receive a weather report for the Orange County area, given that weather reports change fairly quickly, Jim can select to receive either one update per day, one per hour, and so on.

From a carrier perspective, the TCS release is highly customizable, allowing a carrier to define a base set of menus from which a user can select. SMS enabled applications can use the base set of menus to define basic tasks such as dialing emergency response numbers, e.g., the state police or hospital. Enhanced applications will be able to utilize the menu as a redirection point to external information, such as currency exchange rates on the Internet.

User Recommendations

This is great news from an end user perspective, as long as your carrier supports SMS. Empowering users to customize their access to information will be critical, not only in attracting clients, but retaining them. It also takes some of the administrative overhead from the carrier and places it in the end users hands. Of course, this does not mean that help desks will become obsolete, merely that a user will have more control.

The release of customizable web menus for SMS is a win-win situation for carriers and end users alike.

 
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