Apparent BPM in the Cloud—Analyst Roadshow

The December analyst roadshow had everything one would expect for an event closing an intense year of news, events, and experiences in the IT and enterprise software industry. Well organized by the JRocket Marketing team, it was a good opportunity to catch up on UNIT4, SYSPRO, and Apparancy—their insights from the year, recent news, and some of their future plans and projects, in an intimate yet professional environment.

I want to recap some of the highlights from Apparancy here. I’ll discuss UNIT4 in a separate blog post.

Apparancy and the challenges of a demanding business

During the event I had the opportunity to learn more about Karen Watts—founder of business process outsourcing (BPO) services provider Corefino, and now Apparancy. Karen, a seasoned and successful entrepreneur from Silicon Valley, walked us through some of the details of her new venture.
Apparancy was born out of the idea to create a fresh business process offering that takes the best of what traditional BPM suites can provide—from workflow and business process execution to process monitoring and control monitoring—and combines it with key additional value for an organization. Apparancy acts as a hub that interconnects with all an organization’s existing enterprise business software and thereby enables key processes to be performed via a single and centralized interface. Process execution becomes transparent.

Apparancy sits on a cloud-based infrastructure. This enables users to maintain processes and connect to their existent business software offerings within a centralized environment. Users have visibility of all tasks occurring during a process from a single point, and can check progress and status. Users can also configure security, access, alerts, and escalation strategies within this environment.

Apparancy’s sister company, Corefino, provides business process outsourcing, and the extensive experience it has accumulated with both technology and process development has been incorporated into Apparancy. One of these elements is the built-in collaboration capability, which integrates a number of collaboration elements within the core of the process, reinforcing and extending the capability for real interaction between all process players and stakeholders. Features such as alerts and the use of other media a user might choose, such as e-mail, or messaging via mobile, Web, or desktop devices, are available directly through the core of the platform (see video).

Another interesting aspect is the structured collaboration capabilities between external and internal users, which enable process management and all its elements to be within a single point of control.

Perhaps the most important element of Apparancy is the rich set of pre-built capabilities for compliance and auditing. The ability to provide users with essential, built-in industry and compliance expertise can potentially represent a key competitive difference, as compliance issues represent a great deal of both monetary and human resources for many companies. With Apparancy, all content and data is tagged so that it can be audited and identified for compliance.

Apparancy has an interesting case for healthcare, where a lot of expertise is necessary for deploying and maintaining efficient processes that are agile, flexible, and auditable and compliant, especially with new compliance such as the Affordable Care Act (ACA), or common IRs reporting. These are costly, time-consuming, and necessary tasks.

Apparancy is ready. Is the market ready for Apparancy?

I have always thought that to excel at business process management, it is important not just to deliver good process models and effective business rules, but also to enable the assimilation of these processes within the real business life cycle of a company, via collaboration, timely communication, and compliance. Not an easy job, as business process management is a central to the rest of the business software stack.

Apparancy aims to be precisely this—by delivering not only business process management functionality, but also built-in functionality for enabling compliance, communication, and connection with its enterprise software ecosystem.


As the market moves towards closing ancient gaps and eliminating unnecessary business silos to provide coherence and consistency across all business areas, Apparancy seems to be in a good position to take a bite out of the market, especially emerging and growing companies.

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