Attensity appoints Kirsten Bay as new CEO

attensity150.pngWith almost 20 years of experience in providing strategic process and organizational policy advice for both public and private organizations in various industries, Kirsten Bay will step in as the new president and CEO of Attensity, succeeding Mr. Ian Bonner, who will now serve as Attensity’s chairman of the board.

kirsten-bay_ceoattensity100.jpgPrevious to her new role at Attensity, Ms. Bay specialized in strategic processes and served as an organizational policy advisor, drawing on her experience in the information management, finance, and product industries. Ms. Bay has also served as vice president of commercial business with iSIGHT Partners.

"I am thrilled to join Attensity at such an exciting time. Attensity is truly the pioneer in developing analytic and engagement products powered by semantic technologies. Mining big data has created a terrific opportunity for Attensity to apply its text analytics and customer engagement solutions in large corporations and the public sector," mentioned Ms. Bay in regard to her new role within the company.

In light of the increasing importance and adoption of text analytics and customer engagement solutions in many industries, it should be an interesting challenge for Attensity to maintain and grow its presence in a very competitive space.
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