Brooks Sports Selects PTC Windchill FlexPLM

The apparel, footwear, and hard lines segments of retail have been one of the fastest growing markets for PTC. Now the vendor has announced a significant new dealwith Brooks Sports, Inc. , a subsidiary of Berkshire Hathaway Inc., and a large manufacturer and marketer of running footwear and apparel. Brooks Sports will implement PTC product lifecycle management (PLM) technology, which should enable it to move to a single system to streamline product development, materials management, and sourcing requirements.

Brooks is experiencing rapid growth across product lines and needed to redefine business processes and product development initiatives to deliver product to market faster. By standardizing on PTC Windchill FlexPLM, the company expects to provide visibility early in the development cycles. Expected benefits such as the ability to share design, materials, and costing information between and among internal staff, suppliers, and others are deemed crucial to achieve projected growth plans. PTC Windchill FlexPLM provides line planning, specification management, merchandising, product development, sourcing, costing, quality, and compliance, as well as supply chain collaboration capabilities for managing the complete product lifecycle.
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