“Enterprise apps have been silent for far too long. They contain tons of great information and insight about a company but getting anything out of them is complex, especially in time to take action. As anyone who has used SAP or Oracle knows, it is far from simple to perform routine business tasks like finding out which of my customers aren't current on their payments, where my region is relative to forecasts or why an opportunity close date got pushed. These types of basic queries often require calling IT, taking a deep breath and praying for a response. There must be a better way.
We've tried to fill the gap with e-mail. Someone runs a report and sends out an email asking why something happened. People look into various systems, discuss, and reply in email. The interaction is anything but smooth, and all history of the change in data and resulting analysis and conclusions is lost forever in that email trail. In our personal lives, we've begun to enjoy information about our friends, family and business contacts at a near-instant rate. The velocity of information has accelerated with the advent of social networks such as Facebook and Twitter.
The result of this contrast in styles of information exchange is that enterprise apps have become marginal to the lives of 80% of business users within a company. Both Oracle and SAP have attempted band-aid solutions to this through BI, dashboards and attempted integrations with equally archaic methods of communication like Microsoft Outlook, but that has done little to address the fundamental issue. Enterprise apps contain tons of great information that the majority of a company could benefit from, if only business users could actually access that information and act on it in a timely manner.”