Expedia to Acquire Mobiata




According to TechCrunch: Expedia Acquires FlightTrack App Developer Mobiata. Expedia will have the ability to travel more directly to its customers with the acquisition of mobile travel application developer Mobiata.

Mobiata develops a number of mobile applications to enable customers to compare fares, check flight status, and track flights, including real-time flight tracking directly on iPhone. The press release notes that the acquisition represents the “most significant investment to date in addressing the mobile travel market” for Expedia, which will enable it to have an extended reach to existing and potential new customers.

It’s an intelligent move from Expedia to expand its services and functionality features, as long as it doesn’t repeat The Case of the Fake Transatlantic Flight.

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