FinancialForce.com, provider of cloud-based solutions on the Salesforce1 platform, has introduced FinancialForce ERP. The announcement comes on the heels of the company’s recent acquisitions of Vana Workforce and Less Software. The two strategic acquisitions in 2013 extended FinancialForce.com’s footprint into human capital management (HCM) and supply chain management (SCM), enabling FinancialForce to provide a broad range of solutions for managing back-office operations and take on the mantle of an “ERP” solution provider.
FinancialForce’s new tagline is “ERP at Customer Speed” which symbolizes its vision for ERP where businesses are winning and retaining customers by aligning ERP processes around customer touch points to create a unified view of the customer across an organization. The growth of the company’s offerings is directly linked to impressive 2013 numbers—revenue run rate grew at 80 percent and headcount experienced growth of 62 percent. As Jeremy Roche, CEO of FinancialForce.com, put it, “rapid growth and acquisitions in 2013 have caught a lot of attention in the software industry.”
FinancialForce.com’s acquisitions of late make the vendor a single provider of a full range of ERP capabilities including financial management, human capital management, ordering and billing (including configure price quote or CPQ), supply chain management, human capital management, and professional services automation, all built entirely on the Salesforce1 platform, meaning that the FinancialForce.com solutions are tightly integrated with Salesforce CRM, and all the solutions work together in the same cloud.
FinancialForce.com’s move into providing a broader set of ERP capabilities is not surprising, but the speed at which it has made the move and the approach it has taken are surprising. One might have expected FinancialForce.com to organically grow the ERP offerings with UNIT4 or perhaps partner with Rootstock or Kenandy to flesh out these offerings. With the recent acquisitions, FinancialForce.com has leapfrogged a number point solution providers who were along for the ride on the Salesforce1 platform, and is definitely a company to watch in 2014.