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For Real-time Data Integration, Ameristar Chooses Oracle's GoldenGate

Written By: Jorge Garcia
Published On: November 2 2012

oracle150.pngAmeristar Casinos, an important casino gaming organization has chosen Oracle's GoldenGate real-time data integration product—a single solution for integrating data across a wide number of data sources, all in real time. Ameristar is taking this step in order to improve its corporate marketing strategies.

Oracle's GoldenGate will integrate data coming from 14 data sources across its 8 casino hotels as well as the Aristocrat gaming and MGT promotional management platforms, all running on a combination of Microsoft's SQLServer databases into a Teradata Data Warehouse.

Toni Pepper, Ameristar’s CIO, stated:
We needed a way to integrate all of our disparate data from across our casino hotel properties to make real-time business decisions. With Oracle GoldenGate we have been able to integrate real-time data from numerous sources, enabling real-time business intelligence to deliver more targeted, personalized marketing initiatives and campaigns—to better serve our customers.

Real-time integration can mean a great deal in companies where timely information is crucial for improving and accelerating operational decisions and aligning them with corporate strategies.
 
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